How can make an elephant go unnoticed in the middle of Champs Elysées ? Simply passing in the middle of a herd ... In a database there are so many variables that it is difficult to find those that are actually strategic. They are in the middle of a "herd" of variales and often pass unnoticed for those who do not have the good methods of analysis ...
One of our customers was very surprised to see that he was losing 70% of new clients recruited each year ... and that they were very satisfied on all items measured. In fact, these clients came to buy for special occasions (that we have identified) and therefore had no objective reason to come regularly, but we have discovered how to buy new ...
Some ideas and paradoxes ... From the experience of our customers, and the observations that we carry out all days ...
Do you know that ...
We must be cautious about apparent correlations. For example, statistically, in the cities which have more old maids you find less rats ! Because they are more careful ? No, it is simply because they have more cats !
Satisfaction does not always explain behavior. Many are very pleased to have been once in their lives in Punta Cana and though never went again. The same are quite dissatisfied with the superstore which is beside their homes and they are going there every week ...
The level of satisfaction of someone is the gap between the reality experienced and its initial expectations. Someone who expects nothing and who gets nothing is in fact very satisfied ...
A statistician having his head in a furnace, and his feet in ice declares that "the average temperature is pleasant". This shows that average does not always reflects the reality of a situation.
Understanding and Action
Marketing and Management Survey
Marketing survey - Employee survey - Behavior analysis - "Shoppers" survey - Data base analysis - Catchment area survey - DPMC ® Dynamic model
® DPMC - 2009