Daniel Piestrak Behavior and APM specialist, member of AFTCC and a teacher at ESSEC. Daniel authored the « 7 keys to strategic marketing » (“Editions of organization”). He designed the Dynamic modeling approach © DPMC and the « Satipond ® » system. He wrote several articles concerning the techniques to act on behavior.
2007
Development of new methods of qualitative and quantitativeanalysis giving more place to behavioral analysis. Development of a tool for dynamic modeling DPMC ® for quantitative approaches, and implementation of a new server for "on-line" surveys.
2008
Development of new techniques of internal survey "Empowerment survey", and international redeployment on more than 30 countries.
2009
Matrix Modeling of the Frederick HERZBERG concepts.
Since 1979 we are doing qualitative and quantitative surveys in the field of cosmetics, industry, services, mass market and retail. Since 1982 we are making location survey for the retail and merchandising survey. Since 1991 we analyze databases in order to highlight efficient segmentation and enable our customers to increase their sales. Since 1998, we do, in addition to the marketing survey, internal survey and we cover more than 30 countries.
1979 - Daniel Piestrak, after an experiment of six years in the agro-food, joins in a group of consulting. This group, specialist in the dynamics of trade, includes an activity of survey he develops.
1982 - Creation of his institute oriented toward survey and advice. An activity training comes to enrich the offer of this institute, as well as an activity linked to mastery of psychosocial and behavioral approaches. In addition, the institute realizes its first location survey commercial (catchment area survey) for the retail.
1991 - The institute is acquired by a large group of consulting which wished to add an survey activity and advice.
1994 - The institute resumed its independence and created the first software of fill in for pollsters running on the first PDA (Newton Apple), enabling a "ground" better controlled.
1998 - Software DPMC Gen ® on PDA Pocket PC, operating in several languages (including the Japanese, Chinese, Korean, arabic ...), and opening of an agency in Madrid and Bonn. First tests of dynamic modeling DPMC ®. Internationalization of survey on more than 30 countries, and realization of internal survey.
2004 - Reorganization and separation of the collection and treatment activities of the information (subsidiaries), activities of analyzes and recommendations (under the name of DPMC). Closure of Madrid and Bonn agencies.
2007 - Development of new methods concerning qualitative and quantitative analysis giving more place to behavioral analysis. Development of dynamic modeling DPMC ® tools for quantitative approaches, and the establishment of a new server for the survey "on-line".
2008 - Development of new techniques of internal survey "Empowerment survey", and international redeployment on more than 30 countries.
Understanding and Action
Marketing and Management Survey
Marketing survey - Employee survey - Behavior analysis - "Shoppers" survey - Data base analysis - Catchment area survey - DPMC ® Dynamic model
® DPMC - 2009